Zero Digital Sports is seeking a Head of Growth to join our dynamic team.
As the Head of Growth, you will be responsible for scaling Zero Digital Sports' audience and enhancing online engagement across our primary platforms: web, social media, and video.
Leveraging audience research, data, and analytics into key insights, you will develop and execute strategies to effectively distribute content and amplify engagement across social channels, video platforms, newsletters, and other owned assets.
Reporting directly to the General Manager, this role will work closely with the Editorial, Production, and Commercial teams to shape content strategies that focus on growing audiences, boosting engagement, and driving conversions.
This is a brand-new role within Zero Digital Sports, offering a unique opportunity to make a significant impact at one of Australia's fastest-growing digital publishers.
Key Responsibilities:
- Identifying and capitalising on new opportunities for audience growth.
- Experimenting with and testing innovative growth strategies.
- Driving audience research and data generation, turning analytics into actionable insights.
- Developing and implementing strategies to generate traffic via search, email, social media, push notifications, and other channels.
- Collaborating with editorial and social teams to refine social media strategies and optimise social media growth and engagement.
- Overseeing email and notification products, working with editorial and production teams on testing and delivery.
We are looking for:
- A strategic thinker with a passion for data-driven insights and proven experience in audience and traffic growth.
- Solid experience in digital publishing and content, with a deep understanding of digital marketing best practices.
- Expertise in SEO/SEM, newsletter marketing, and/or social media strategy is crucial, with experience across all three being highly desirable.
- A flexible, self-motivated individual who thrives under pressure, meets deadlines consistently, and handles challenging situations with composure and professionalism.
- A strong communicator able to effectively translate strategies throughout the business.
- A passion for sports and an understanding of sporting landscape and audience behaviors would be beneficial.